What does a typical corporate video production process entail?
March 6, 2018
Producing a video for corporate purposes takes time. This is a process that, in most cases, does not take a day to complete. But what does a typical video production process entail? The process by which a corporate video is made will be different due to various factors. Factors such as nature of the video/project, the type of video, and whether or not an external Video production company London or internal team is producing the video affect the video production process. Most companies do not use internal teams to produce corporate videos. They usually outsource these services and there is a process they always follow.
The first step into corporate video production is to make the initial inquiry. The initial inquiry helps a company to determine whether the production agency has the capacity to produce the video they are looking for. The company will therefore explain in detail what the project is all about including the audiences the video should reach, how the message should be communicated and the main objectives of the video. From this point, the video production agency will give the corporation or client with either an estimate or firm quote of the amount of money it would cost them to produce the video.
The second step into corporate video production is to develop the concept of the project or video. This concept will be developed by the tv commercial production company. The concept will mainly be focused on how the production company will effectively communicate the message to the targeted audiences and how they will achieve the main objective of the video. While the concept usually comes from the production company, it sometimes involves a two-party dialogue between the video production company and the corporation behind the video. This is very important because the concept for the project or the video must be agreed upon before production begins.
After developing and agreeing on the concept, the third step is to storyboard the concept. The video production company will start to create storyboards. A storyboard is a graphic representation that shows what each video shot will appear after everything is completed. Storyboarding is important as it gives the video production company some guidelines on what to do during filming. In some cases, storyboarding is not necessary. This is usually the case when filming interviews or live corporate events. After agreeing on the concept and making the storyboards, the fourth step is to plan the production.
Production planning can include scheduling, acquiring special equipment, organizing the necessary shoot logistics and auditioning possible actors. Throughout production planning, timelines are crucial because sufficient time must be available for essential feedback before deadlines for the project. The next steps that follow after production planning are to scout for the location where shots will be taken, filming the whole video and finally editing and handing over the finished project or Brand Response TV Commercials. When the commercials are handed over, the corporation must be satisfied with the project by signing off. This will signal that the whole project is complete.